"I'm a 14 year ppc specialist but weirdly enough, I kind of missed becoming equally as skilled using remarketing, so this book was a great introduction to not just the basics but some clever little ideas and concepts I can implement for my clients.
In addition, a little hint is to watch what Jonathan and Rob actually do to market themselves using the book as a great lead generation tool. You could do far worse than to buy the book just to see their "funnel/maze" in action!
I plan to duplicate their funnel for my own business lead generation.
Great book and well worth the tiny cost to purchase."
"For any business owner who wants to understand how remarketing can be used today to make money. For each dollar in, you can systematically suck out a few, if you understand the principles here. Applies to B2B sales too, not just consumers and e-commerce. Highly recommended!"
"I think the most important thing about this book is the fundamental idea of first serving your customer. Then naturally the increase in profits follow. In practice, the key is to make your ads show what your customers should do next, NOT show them what they just looked at (kinda creepy).
The book is well written and simple to understand. And the process doesn't seem to be too complicated - though I'm a little concerned about getting under the hood of all the necessary platforms.
I'm impressed with this from the book: "Until you get an ad live, everything is hypothetical and you simply don't know what will work. So don't over-complicate it begin with." So many times I've read about and tried to follow a system that's supposed to work for anyone and in reality I couldn't make it work. I'm comfortable with the concepts in this book - it just makes sense.
Maze remarketing is a way to expand your sphere of influence at relatively little cost."
"What I learned about Maze 2.0 remarketing:
I learned that I could actually make use of remarketing techniques, and that it isn't as convoluted and crazy as I had thought. This book appears to be written for a small business owner like myself. The ideas are presented clearly and in each section, I can say "Yes, I think I could do that."
My business is still nearly all referral based, but I see that remarketing might actually work for me.
There are some things that need to be in place first before remarking will work, so knowing those would help in determining if this book is useful immediately, or in the near future.
What I liked best about the book:
Seems to be written for me, the small business owner, with technical abilities, but no experience in remarketing. The book is written in an easy-to-understand language."
Order now for 1 penny plus $5 flat rate shipping. (Book retails for $8.99 on Amazon)